- loyal loy‧al [ˈlɔɪəl] adjectiveMARKETING if customers are loyal to a particular product, they continue to buy it and do not change to other products:loyal to
• The chain is trying to appeal to customers loyal to other fast-food companies.
* * *loyal UK US /lɔɪəl/ adjective► COMMERCE, MARKETING a loyal customer always buys the same product, uses the same store, etc.: »
Supermarkets should reward their most loyal customers.loyal to sb/sth »
Our customers remain loyal to the brand.► HR a loyal employee works for the same company for many years: loyal to sb/sth »
Training programmes encourage workers to remain loyal to their employers.
Financial and business terms. 2012.